Gastronomy trends 2024

Exciting insights into the gastronomy trends of 2024! 🍽️

In an interview with snackconnection, Jochen Pinsker, Industry Advisor and market researcher, reveals the trends we can expect in 2024. 

🌱 Food trends in Germany

The expert identifies two main trends: the increasing demand for healthier, meat-free alternatives and the preference for regional, seasonal and sustainable products. Consumers are not only focusing on the food itself, but also on environmentally friendly packaging and healthy takeaway options.

🍽️ Consumer trend towards "trading down"

Inflation also increases consumers' price sensitivity, which leads to so-called "trading down". Consumers are more likely to forego appetizers or desserts in order to keep their overall spending stable.

📈 Effects of the VAT increase

The VAT increase from 7% to 19% represents a challenge for the food service industry and is likely to lead to higher prices and a possible decline in overall visits. As "food to go" will continue to be taxed at 7%, snacks are likely to become even more popular. 

🚀 Gastronomy types with snack offers on the rise

According to Pincher, restaurants and bakeries that offer take-away options and comparatively low prices could benefit because they strike a chord with consumers. 

Artificial intelligence can also help here, because with our AI-based production plan, restaurants and bakeries know exactly what time of day they need to prepare their snacks. For fresh preparation and less food waste. 💪