Gastronomy trends 2024

January 19, 2024

Exciting insights into the gastronomy trends of 2024! ๐Ÿฝ๏ธ

In an interview with snackconnection, Jochen Pinsker, Industry Advisor and market researcher, reveals the trends we can expect in 2024.ย 

๐ŸŒฑ Food trends in Germany

The expert identifies two main trends: the increasing demand for healthier, meat-free alternatives and the preference for regional, seasonal and sustainable products. Consumers are not only focusing on the food itself, but also on environmentally friendly packaging and healthy takeaway options.

๐Ÿฝ๏ธ Consumer trend towards "trading down"

Inflation also increases consumers' price sensitivity, which leads to so-called "trading down". Consumers are more likely to forego appetizers or desserts in order to keep their overall spending stable.

๐Ÿ“ˆ Effects of the VAT increase

The VAT increase from 7% to 19% represents a challenge for the food service industry and is likely to lead to higher prices and a possible decline in overall visits. As "food to go" will continue to be taxed at 7%, snacks are likely to become even more popular.ย 

๐Ÿš€ Gastronomy types with snack offers on the rise

According to Pincher, restaurants and bakeries that offer take-away options and comparatively low prices could benefit because they strike a chord with consumers.ย 

Artificial intelligence can also help here, because with our AI-based production plan, restaurants and bakeries know exactly what time of day they need to prepare their snacks. For fresh preparation and less food waste. ๐Ÿ’ชย 

Request callback

We will be happy to call you back in a timely manner to speak with you personally