How did we come up with the idea? 

The idea of using artificial intelligence (AI) to help small and medium-sized enterprises (SMEs) in particular to become more sustainable came from our founder, Justus Lauten. The initial spark for this ambitious project began with a simple PowerPoint presentation that Justus sent to various companies from different sectors. In it, he asked about the daily challenges faced by the companies. His aim was to use AI to make operational processes more efficient and thus conserve resources. 

However, the first step on this path was accompanied by setbacks. The response to his presentation was initially disappointingly low - only two companies got back to him. However, these two companies described identical challenges that they had to overcome on a daily basis and also came from the same sector: the bakery industry. It turned out that bakers in particular have a very high need for precise sales planning. In particular, they complained about excessive returns (unsold baked goods) that had to be disposed of at the end of the day. This common denominator gave Justus the idea that there is a considerable need for precise forecasts in this area in particular. 

This realization was the cornerstone for the development of Foodforecast Technologies GmbH. Justus began to focus intensively on the specific needs and processes in bakeries. Together with Bäckerei Merzenich from Cologne, he and his team developed and trained an AI model that takes into account the specific needs of the bakery industry and supports bakeries in optimally aligning their orders and production with demand. 

With this focus, we developed a proprietary artificial intelligence that uses advanced algorithms to analyze data from past and current sales figures, weather conditions, holidays and other relevant factors. These precise predictions enable bakeries to plan their orders and production more efficiently, save resources and increase the sustainability of their operations. This prevents overproduction and the associated food waste. The positive feedback from the bakery sector motivates us to continuously develop the solution further and adapt it to the needs of other customers. Our solution is now not only used by bakeries, but also by restaurateurs and food retailers. 

An initially vague idea has developed into an innovative AI solution through targeted market research and the identification of specific challenges, which today helps many companies to work more sustainably and efficiently.

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